Apr 17, 2017
We live in a world of social proof, don't we? As you work to build your 6-figure speaking business, testimonials are a persuasive social-proof tool you can use to land new clients. Decision-makers want hard evidence that you can create the impact you say you can.
Testimonials can affirm their decision and lets them know they're not taking too big of a risk by having you deliver your presentation to their audience. That's why testimonials matter. However, there are there are a lot of myths about testimonials floating around out there.
In today’s episode, you will learn the top 6 myths about testimonials. And I’ll share with you the reality that dispels each myth.
You will also learn my recommended approach to securing testimonials that help you grow your business and expand your impact.
Hint: the “secret sauce” is found in the Ultimate Client Testimonial Form, created by my colleague Mike Kim.
You can download this effective tool at mikekim.com/014. Mike has masterfully written the questions, so you get exactly the kinds of things you want and need to create killer testimonials.
Question Of The Week
This week’s question comes from Val Kleppen of Anchor Virtual Assistant Network.
How do I clearly target and market to my ideal clients without simultaneously excluding my fringe market of potential customers?
Listen to the podcast and learn how I think Val can succeed in her marketing efforts.
A reminder to Get Your Message Heard listeners: If you have a question, please send it to firstname.lastname@example.org. I will respond on a future episode and send you a copy of my book, Public Speaker Secrets.
Grow Your 6-Figure Business With The Vision Speaker Mastermind
If you are looking to grow your 6-figure speaking business, you need to know about the Vision Speaker Mastermind.
As entrepreneurs, we tend to work in isolation too much. One of the most underutilized secrets to growing your business is getting the advice and insight of others.
We oftentimes find ourselves feeling unsure about the next step to take.
But what if you had a group of people you could share your doubts, fears, hopes, and dreams with?
That is exactly what the Vision Speaker Mastermind program will do for your business.
Go to michaelhudson.com/vsmastermind to learn more. Spots are filling up quickly, so don’t wait. It could be the next step you need to take to achieve your goals in 2017.