Most of us who lead expertise-based
businesses work alone. We focus our effort in a specific topic
area. We serve a specific type of client or market niche. We solve
a specific problem for those we serve.
As our relationships with the clients we serve grow strong we
become trusted advisors—people they turn to for help on a regular
basis. But often the solutions to those other problems are not
within our core areas of expertise and experience.
Though it’s tempting to want to step up, learn what is
necessary, and deliver an intervention that solves the problem,
that is seldom the best path. You run the risk of compromising your
relationship, and if you’re really honest with yourself you know
someone else could solve it better.
So what do you do? Develop a strategic partnership to bring
someone in who is an expert in that area by creating a strategic
partnership (aka strategic alliance) for the project.
This episode of the Get Your Message Heard podcast explores
the idea of strategic partnerships/alliances and offers ideas on
how to make them work, and why you might not want to consider