Oct 30, 2017
For those of us in the expert space
(speakers, coaches, consultants, writers, and content creators) is
that it's very easy to get distracted by a new idea. We see a path
we can take and it captures out attention--often taking our focus
off of what we were already working on that is not yet
We know we can do it, and we want to
recapture the energy that comes with a new project. And frankly
what we are working on is not panning out as we planned, so why not
refocus our effort and energy?
In today's podcast I share some thoughts
on this topic--something I understand all too well and struggle
with more than you know.
My bottom line on the subject is this:
There is value in Following One Course Until Success (i.e., FOCUS),
even if the success is that you learn it won't work. Where most of
us go wrong is that we give up too soon, before we've even shared
our work with enough (of the right) people to know if it connects
My advice, and my decision in the case I
discuss on the podcast, is to commit to FOCUS on the most important
project you're working on...the one that will create the most
impact. Fight the tendency to jump to the next thing until you've
shipped it and received feedback from people in the audience for
whom it is intended.
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