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Get Your Message Heard with Michael Hudson

May 29, 2017

You love your subject matter and know it well. That’s part of why you’re in the speaking business to begin with. And now you’re tempted to give all your knowledge away to serve your audience.

Big mistake.

It is a valuable lesson every expert seeking to build a business must learn. You might think holding back...


May 22, 2017

I’ve received hundreds of questions over the years from people who were looking to create a business similar to mine (using their own expertise, of course).

In today’s episode, veteran radio broadcaster Bill Sammons joins me for a special Q&A episode of the Get Your Message Heard podcast.

Bill is a good friend and...


May 15, 2017

Your mindset, your message, and your method—all three must be in order for you to move away from pro-bono gigs to full-fee speaking engagements.

 

Whether you are just starting your speaking business or have been established for many years, you will undoubtedly be approached to give a no-fee presentation. Sometimes...


May 8, 2017

It is always less expensive to generate repeat business than it is to find prospects and land new business.

That's why we should make cultivating positive relationships with the customers we have a top priority.

The path to repeat business begins with understanding the customer's pain and keeping your attention on...


May 1, 2017

The opportunities you walk away from because they don't fit are going to be the ones that pay off as much, if not more for you, than the ones you accept. Trust me.

If you take every speaking engagement that comes your way, you might fill your bank account and improve your cash flow in the short term. But all you've...